PT Sayap Mas Utama (Wings Group)

Wings is recognized as a well-established and prudent business group in Indonesia with particular strength in the manufacture of soaps and detergents. Wings’ products are recognized for their quality and affordability, and are readily available. Throughout the Indonesian archipelago, the Wings name has earned respect, trust and loyalty from wholesalers, distributors, retailers and consumers alike.

The distribution channel that Wings currently enjoys took many years to develop. It took many years to establish strong relationships with retailers, which involved training them in basic entrepreneurial skills and gradually building trust between them and Wings as partners.